March 2025 BIA looks at thousands of question-and-answer exchanges every year and 2024 was no exception in terms of discovering poor questions from analysts. In this edition of Between the Lines, we apply our proprietary Tactical Behavior Assessment® (TBA) methodology to examine some examples of questions that feature common pitfalls we see analysts fall prey to. And while all these examples come from quarterly earnings calls, the principles apply to any context in the investment community, including private settings.

January 2025 It isn’t often that a CEO will admit he or she does not know something. But when we at BIA see executives playing dumb during earnings calls, we find it behaviorally interesting. In this edition of Between the Lines, we apply our proprietary Tactical Behavior Assessment® (TBA) methodology to examine some choice examples from the thousands of question-and-answer exchanges we analyzed in 2024 that illustrate why feigning ignorance is significant from a psychological standpoint. We also suggest ways to counteract this type of obfuscation from management teams.